Arch Insurance Group

PRINT : TRADE SHOW BOOTH : DIGITAL

The Challenge

In the cluttered, all ads look alike, world of B2B insurance advertising, create an own-able, brand building campaign for Arch that would separate it from the competition and drive brokers to it’s website.

The Idea

Create a campaign around the word “Arch”, the strongest form in nature and architecture and relate that strength to Arch.

“The Strength of Arch.”

The Result

A multi-media campaign that running on-line, in B2B insurance magazines, trade shows that drove greatly increased traffic to Arch’s web-site.