Ricola Cough Drops

TV :  PRINT  :  DIGITAL  :  DISPLAY  :  COLLATERAL  :  RADIO

The Challenge

Gain share in the category, particularly against the #1 brand, Halls.  Ricola is a distant 2d in the category.

The Idea

Increase Ricola’s perception of effective relief due to its all-natural blend of Swiss Herbs.  Bring back and up-date Ricola’s very memorable icon, the Swiss man blowing on his Alphorn, Riiiiicoooolaaa!  When you have a cough, don’t just ask for a cough drop, ask for a Ricola.

“Does anyone have a Ricola?”

The Result

Awareness up sharply.  Gain of 8 share points vs Halls while being outspent in media 3 to 1.

PRINT

DIGITAL

DISPLAY

COLLATERAL

RADIO

Ricola Spanish Radio – Soccer