ASCAP (The American Society of Composers Authors and Publishers)
Recruit members for ASCAP and distinguish it from its #2 competitor BMI.
Build on the insight shared by music composers and artists that ASCAP, because it is solely owned by members, understands their feelings about the emotional power of music and what it brings to the world.
“The Power of Music (words, emotions, creativity, etc)”
Greatly increased recruitment and retention of members, keeping ASCAP #1 among all performing rights societies.