ASCAP (The American Society of Composers Authors and Publishers)

Recruitment Campaign


The Challenge

Recruit members for ASCAP and distinguish it from its #2 competitor BMI.

The Idea

Build on the insight shared by music composers and artists that ASCAP, because it is solely owned by members, understands their feelings about the emotional power of music and what it brings to the world.

“The Power of Music (words, emotions, creativity, etc)”

The Result

Greatly increased recruitment and retention of members, keeping ASCAP #1 among all performing rights societies.