Banfi Wines


The Challenge

Separate and differentiate Banfi’s portfolio of imported wines.

The Idea

Villa BanfiBanfi’s line of high-end wines carrying the Banfi name: The Noble Wines of Castello Banfi.

Riunite – Building on the light, slightly effervescent taste: Refreshingly Riunite.

Concha y Toro –  Great wines from the Casillero Del Diablo: The Cellar of the Devil.

Placido – If wine were music, it would be Placido.

The Result

With all the influx of imported wine brands, Banfi continues to have two brands, Riunite and Concha y Toro in the top 3 of all imported wine brands.



Banfi Wine – If Wine Were Music