Banfi Wines
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The Challenge
Separate and differentiate Banfi’s portfolio of imported wines.
The Idea
Villa Banfi – Banfi’s line of high-end wines carrying the Banfi name: The Noble Wines of Castello Banfi.
Riunite – Building on the light, slightly effervescent taste: Refreshingly Riunite.
Concha y Toro – Great wines from the Casillero Del Diablo: The Cellar of the Devil.
Placido – If wine were music, it would be Placido.
The Result
With all the influx of imported wine brands, Banfi continues to have two brands, Riunite and Concha y Toro in the top 3 of all imported wine brands.
