Chubb Specialty Insurance


The Challenge

Position Chubb as the best B2B insurer by building on Chubb’s reputation for paying claims.

The Idea

A visual idea where something happens to an insured who doesn’t have Chubb and we destroy half of the image.  Linked to an own-able verbal idea that builds on the Chubb name. Either you have the best insurer, or who knows what can happen.

“It’s Chubb. Or it’s Chance.”

The Result

Greatly increased business with the critical broker segment.