Johnson & Johnson
Corporate
TV : PRINT : RADIO
The Challenge
Make a deposit in the bank of good will and add to J&J’s already high image with the consumer.
The Idea
Build on J&J’s brand equity of caring and trust, manifested in the relationship between mother, baby and J&J. Instill the importance of touch (a J&J brand equity) between parents and child.
“Love is Touch.”
The Result
Raised J&J’s industry leading approval rating from a high of 92% to an amazing 94% approval. No easy task.
