Johnson & Johnson
Campaign for Nursing’s Future
TV : PRINT : COLLATERAL : RADIO
The Challenge
A recruitment and retention campaign to address the critical nursing shortage in America.
The Idea
By becoming a nurse you will be joining a special breed of people who are committed to caring for others. Add to the J&J equity of caring and trust.
“Join the ones who Dare to Care.”
The Result
Campaign turned around a declining rate of enrollment in nursing schools of 9% annually to a plus of 17%. A 26% turnaround in enrollment!!! Plus added retention.
