Johnson & Johnson

Campaign for Nursing’s Future


The Challenge

A recruitment and retention campaign to address the critical nursing shortage in America.

The Idea

By becoming a nurse you will be joining a special breed of people who are committed to caring for others.  Add to the J&J equity of caring and trust.

“Join the ones who Dare to Care.”

The Result

Campaign turned around a declining rate of enrollment in nursing schools of 9% annually to a plus of 17%.  A 26% turnaround in enrollment!!!  Plus added retention.




J&J – What Have You Done Today?