Kiss Artificial Nails
TV : PRINT : DIGITAL
The Challenge
Increase share in the artificial nail category where Kiss is the #1 leader.
The Idea
Tell the consumer that Kiss is a better, easier, more convenient, cheaper alternative to the gold standard in nail care, the salon.
“Bring the Salon Home.”
The Result
In a declining market, Kiss, the category leader, gained share and sales against all its competitors.
