Ricola Cough Drops
Gain share in the category, particularly against the #1 brand, Halls. Ricola is a distant 2d in the category.
Increase Ricola’s perception of effective relief due to its all-natural blend of Swiss Herbs. Bring back and up-date Ricola’s very memorable icon, the Swiss man blowing on his Alphorn, Riiiiicoooolaaa! When you have a cough, don’t just ask for a cough drop, ask for a Ricola.
“Does anyone have a Ricola?”
Awareness up sharply. Gain of 8 share points vs Halls while being outspent in media 3 to 1.