The Heckscher Museum of Art


The Challenge

Increase traffic and membership to this gem of a museum, located in the heart of Heckscher Park.  The museum is not top of mind and many people didn’t even know where it is.

The Idea

A total branding campaign executed in print, outdoor and radio, that not only highlighted the great art the museum had to offer, but it’s unique location.

“Art in the Park.”

The Result

Greatly increase membership and attendance.  Many shows sold out.