CheckPoint HR


The Challenge

CheckPoint, an on-line, B2B company, known primarily for its payroll services for small businesses, was branching out into human resources and insurance. Create a brand campaign that built on the name CheckPoint, but added new meaning to it.

The Idea

A multi-faceted campaign in print, digital, on-line and web design, new logo and internal posters.

“Checkpoint. The Point of Difference in HR.”

The Result

Brought together all facets of their marketing mix, externally and internally.