Chefs Diet


The Challenge

Launch a new brand of gourmet meals, prepared by top chefs to be delicious, calorie conscious and designed to meet your specific dietary and taste needs, get you in and keep you in the shape you want to be, and delivered fresh to your door daily.

This is not a hard core diet plan, but one directed at young professionals who want to eat well, maintain their appearance and don’t want the bother of cooking.

The initial launch was designed specifically to premier in NY during Fashion Week.

The Idea

Shoot a stylish woman and a man, we’re not sure of their relationship, preparing for dinner, to find that the dinner is being delivered to them. All under the notion that “It’s Your Style.”

The Result

Chefs Diet is now about to launch this concept nationally.