Johnson & Johnson

Family Caregiver campaign


The Challenge

Address the plight of family caregivers and provide them with the support and information they need.

The Idea

Tell the caregiver you are special and not alone in the difficult task you have undertaken and that J&J is here to give you the support you need.

“It takes a Special Someone to be a Caregiver.”

The Result

Increased traffic to the J&J Caregiver website.