J&J pH5.5 Anti Dandruff Shampoo

J&J Italy


The Challenge

Introduce an anti-dandruff shampoo for adults with the Johnson’s name and baby image (an image known for gentleness, not strong effectiveness).

The Idea

A warm, emotional commercial with a father and a baby, and a unique product torture test. An anti-dandruff shampoo so effective, you’d let a baby touch your hair.

The Result

Initial sell in and sales of the product.