Johnson’s Baby Shampoo

J&J Personal Care


The Challenge

Market Johnson’s No More Tears Baby Shampoo to adults as well as children.

The Idea

Leverage J&J’s great brand equity with children, add a familiar song, “Take Good Care of My Baby” that talks about caring, (a J&J brand equity) babies and show the stages of life with a unique visual technique, into a very memorable and heart touching commercial.

The Result

Increased sales to adults, while bolstering J&J’s image as a pure baby product good for adults.