J&J pH5.5 Nourishing Shampoo

J&J Spain


The Challenge

Introduce this new Nourishing Shampoo for adults with the product claim that it will leave your hair 2 times as soft.

The Idea

A series of lightly humorous vignettes that showed that you could tell the softness of hair shampooed with this new product with your eyes closed. As well as a mnemonic device created for the packaging and TVC that showed 2X the softness.

The Result

Initial sell in and sales of the product.