Kozy Shack Pudding
TV : PRINT : DISPLAY : RADIO
The Challenge
Increase awareness and sales for Kozy Shack, a great tasting, all-natural, healthier alternative to other snacks in a category dominated by JELLO, the overwhelming #1 brand in the dessert / snack category. JELLO uses artificial ingredients.
The Idea
Get people to flip the Kozy Shack package over and read the ingredients on the back.
“People are flipping over Kozy Shack.”
The Result
We raised awareness by 50% and sales by 31%.
