Baruch College
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The Challenge
A recruitment campaign to not only attract new students, but raise the level of student entries and quality of Baruch teaching faculty. Create a branding campaign to bring all 5 Baruch schools under one unifying idea.
The Idea
Build on Baruch’s strength as a great business school located in the heart of NY. Utilize the B in Baruch and the B in business the business school.
“Baruch. The big B in the Big Apple.”
The Result
Student applications exceeded openings allowing Baruch to be more selective in student selection.
