Crohn’s and Colitis Foundation
TV : PRINT
The Challenge
Raise awareness and drive people to 1 800 # and website for more information.
The Idea
Research showed that many people with Crohn’s and Colitis feel housebound and are afraid to go out. Point out that there are ways to bring the disease under control. You don’t have to be afraid to go out.
“Dignity. Hope. And one day, a Cure.”
The Result
Greatly increased traffic to the 1 800 # and website.